Functions Naming • Visual Identity / Ano 2021
alleverClient: Thiago Minato | Finalist Art: Yuri Barros | Motion: Ariel Santos
From its name to its color, the conception of a marketplace that speaks to Brazil and to the entire world.
This is the kind of challenge that every designer fantasizes about: creating something from nothing that is born with a great spirit. This marketplace, allever, carries its mission statement in its name: to have it all, always! This is the type of naming project that acts as a deliberate "trap" to steer the company in one direction only, never giving up on delivering what is stamped on its identity. The work focuses on millimetrically designed typography, with a simple symbol that is full of visual possibilities and a vibrant color that reverberates across all digital and physical materials.