CAP
Functions
Visual Identity • Wayfinding
/ Ano
2020
/ Sobre
CAP
Client: Mario Calheiros | Photography: Lucas Souza / Guilherme Gomes | Finalist Art: Yuri Barros | Supervision: Kaio Cezar | Image Manipulation: Cinthia Aquino
An identity that transforms a company.
This is a project that highlights the importance of effective visual design at all levels of a business. Cap is a Brazilian engineering firm that has been active in the market for 15 years, specializing in large-scale, complicated structural projects in the state of Maranhão. Their goal was to achieve a business transformation that would shift its clients from public works and huge conglomerates to its own projects and ventures. They wanted to serve the final customer, who is looking for a quality in design and details that will make a difference in the short and long term. All of these elements are reflected in the identity that was created, which has allowed the company to expand exponentially in just one year.
